Casa Baglioni - The Art & Design Tour
Art Direction & Editorial Design
Conceived as a gift for the guests of Casa Baglioni, the Art & Design Tour map proposes a special itinerary by gathering peculiar historical and contemporary places of the city of Milan. The suggestions for venues to explore highlight the stratification of tradition and modernity through art, design, and culture. The area of reference is the urban fabric in the heart of Milan which surrounds Casa Baglioni hotel that can be identified with Brera, Porta Nuova, San Marco, and Paolo Sarpi neighborhoods. The creative and vibrant nature of this district is emblematic of the spirit of creativity and manufacturing excellence that has suffused the city for centuries. Aligned with the hotel’s visual identity, the graphic layout intends to turn on the guests’ creative imagination and sense of curiosity. Furthermore, for this project Drogheria Studio took care of the research and editorial contents, in collaboration with Baglioni Quality and Brand Department.
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